Process Automation Brick By Brick
Building the success of your business is like constructing a Formula 1 car with the famous bricks we loved so much as children: to reach your goal and achieve the final result, you need to use many different bricks.
The first step to achieving this is identifying the right bricks, those standalone modules that, when integrated, will fit perfectly and allow you to rely on a truly effective and suitable system for your case.
This is where my method PAB3 (Process Automation Brick by Brick) comes into play, based on the important concept of always using two well-defined bricks: the blue strategy bricks and the red tool bricks to integrate.
Not only will this method help you build an effective Business and Marketing Automation system, but it will also allow you to achieve extraordinary results in your business.
Have you ever thought of crossing to another continent using a rowboat?
No, right? Nowadays, with all the available means, it would be unthinkable. Too much time, too much effort. So why let your business swim across?
Today, we have many tools that can be perfectly integrated with each other and, when inserted into a properly designed system, allow you to achieve your goals by eliminating bottlenecks and errors, automating repetitive and costly processes (both in terms of time and money).
On this note, let me give you my very personal definition of Marketing Automation to fully understand its potential for your business.
Marketing Automation is the combination of strategies and tools that allow automating recurring marketing processes, generating and qualifying leads (Lead Generation and Lead Nurturing), and offering purchase and repurchase opportunities to contacts, buyers, and customers by adapting to their preferred channels, responses to stimuli, and their actions and habits (purchase or service-related).
All of this follows a basic yet essential scheme: delivering the right message, to the right person, at the right time, through the right channel.
By automating your business processes (sales, marketing, etc.), you can:
- Generate and qualify new contacts, guiding them to their first purchase
- Multiply sales opportunities by retaining customers
- Significantly improve communication with users
- Use virtual assistants and 24/7 chatbots to respond to every request
- Enhance or implement automatic customer care
- Leverage Artificial Intelligence to predict new purchase opportunities from customers
- Utilize automatic Sales Pipelines based on data and scoring
…all in a completely automatic way!
These are just some examples of what Marketing Automation and Process Automation can do for you and your company.
But it’s not just about benefits. Business and Marketing Automation is a huge booster for the company that decides to implement it. However, if not done properly, it can have devastating effects.
And I learned this the hard way at the beginning. This is why I decided to design a unique method that guarantees the final result for any client.
Indeed, from all these studies, tests, and applications, my method was born.
PAB3
Process Automation Brick By Brick
Let’s dispel a myth right away: it doesn’t all depend on the tools. You can’t implement strategies as if they were carbon copies. You have to start with your business. This is why I have combined the main concepts of engineering with marketing and business, ensuring the mathematical certainty of successful actions.
PAB3 is a complete system of strategy and tools that guarantees the success of campaigns integrated between online and offline, with 3 advantages:
Starts from Internal Processes
Not just marketing but also internal processes, which are fundamental for any company. The risk, if you don’t do this, is not fully leveraging strategies and tools.It is Effective and Efficient
Analysis, design, implementation, and then further analysis. Only this way can you build processes that work, which means avoiding waste of money, resources, and time.Leverages Full Control
The principle of action-reaction must also apply to business; otherwise, it takes little to fail. It is necessary to anticipate everything that can happen and monitor every action in real-time.Blue bricks
Strategy
Red bricks
Tools
Only then can you move on to the red bricks: identifying the best technologies to integrate into a single system that strengthens the foundation and allows the automation of all Marketing processes.
Blue bricks
Strategy
Red bricks
Tools
Only then can you move on to the red bricks: identifying the best technologies to integrate into a single system that strengthens the foundation and allows the automation of all Marketing processes.
With the PAB3 method, you eliminate every risk and achieve:
(click and discover why)
Because what you promise will match what you can actually deliver at that moment, and you will deliver it in the best possible way with readiness and precision.
Because, in addition to the machine that powers your business, you will have someone who ensures it runs smoothly at all times and makes modifications and adjustments if necessary.
Because the engineered system will be designed and implemented based on your company’s key processes, to enhance those that already work and improve those that cause slowdowns.
Because your online and offline presence will travel in unison, allowing your clients or potential clients to reach you at any time and increasing their trust in you.
Because you will be able to see the progress of your investment at any time, understand how it has been distributed, and what results each individual action of each single “brick” is bringing.
